Optimizing Today — Empowering Tomorrow

Strategy 2035 is OUC’s multiyear strategy for the future, leveraging our 100+ years as a trusted community partner with the expertise as a leading U.S. utility.

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Our Path Forward

Strategy 2035 anticipates what’s ahead to strengthen resiliency, sustainability, innovation and value for both current and future generations of customers and community.

Industry Leadership

Recognized as one of the nation’s leading utilities, OUC’s focus on reliability, resiliency, innovation, and customers continues to shape how we serve nearly 300,000 customers.

Honoring Our Past. Advancing Our Future.

Strategy 2035 builds on more than 100 years of service — carrying our values forward with clarity, purpose, and momentum.

Powering What’s Next

As our population grows, OUC continues to lead — advancing solar, electrification and grid-hardening investments to uphold our reputation as a Most Trusted Brand (Escalent 2025).

Forward-Looking Strategy to better serve customers

Strategy 2035 is OUC’s multiyear strategy for the future — phased, adaptable and designed to anticipate what’s ahead. It positions us to become even more resilient, sustainable, innovative and reliable, delivering value for decades to come.

Building on momentum from OUC’s prior strategic plans, Strategy 2035 is anchored by three core pillars: customer, employee and community. Those pillars continue to reflect the values and outcomes that guide our work.

Mission

To provide exceptional value to our customers and community through the delivery of sustainable and reliable services and solutions.

Vision

To be an innovative solutions provider and the partner of choice.

Core Values

OUC’s six core values strengthen our culture and ground us in accountability, innovation and partnership.

MAKE SAFETY FIRST

PARTNER TOGETHER

DELIVER RESULTS

DO THE RIGHT THING

DRIVE INNOVATION

VALUE THE CUSTOMER

Charting the Course

To address the impact of global drivers while continuing to keep affordability for both our commercial and residential customers top of mind, OUC identified five key areas where we must continue to lead, evolve and invest.

STRATEGY 2035 – Five Strategic Priorities

Partner of Choice

We provide innovative and high-value products, deliver exceptional service, and empower our customers — turning them into partners.

Reliability & Resiliency

We produce and deliver affordable reliable power and water by strengthening infrastructure to mitigate risks and recover from major disruptions.

Workforce Excellence

We strive for a high-performance workforce by attracting, developing, and retaining talent while fostering a culture of safety, engagement and wellbeing.

Electric & Water Sustainability

We seek a sustainable future for our community, reducing CO2 emissions and promoting responsible water usage.

Operational Efficiency

We create an efficient and high-performing utility by leveraging agility and process transformation while empowering employees to maximize business value.

Steering Through Unprecedented Industry Change

Why now? Because the utility landscape is evolving faster than ever. Electric demand is rising faster than historical growth rates and water scarcity remains a growing concern. At the same time, customers expect more. They want reliable and affordable service, but also faster storm recovery, easier digital tools and programs that support sustainability.

With a clear strategy, OUC is well-positioned to deliver reliable, resilient, and affordable electric and water service for years to come.

Read our Strategy

For more information about the strategic priorities outlined above,read the full Strategy 2035: Optimizing Today, Empowering Tomorrow.

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