Luz AvilesLuz Aviles
Vice President of Customer Service

Luz Aviles is Vice President of Customer Experience & Sales at Orlando Utilities Commission (OUC—The Reliable One), the 14th largest public power utility in the United States. She is responsible for revenue generation and growth through the full sales lifecycle, with a continued focus on sustainability and unsurpassed customer service.  

Since joining OUC in 1994, Ms. Aviles has held several leadership roles, including Vice President of Customer Service, Director of Sustainability, a position with authority over conservation and renewables’ efforts, Manager of Community Relations, and Manager of Customer Service.

Ms. Aviles was appointed by Agriculture Commissioner Nikki Fried in 2020 to serve on the Florida Advisory Council on Climate & Energy. In 2019, she accepted a three-year appointment to the Statewide Board of Directors for Prospera, a nonprofit organization focused on providing assistance to Hispanic entrepreneurs as they establish or expand their businesses. Ms. Aviles formerly served on Prospera’s Technical Advisory Committee. Aviles’ community involvement also includes serving on several boards, including the Advisory Board of the Florida Solar Energy Center, the Sustainability Advisory Board for Orange County, the Hispanic Chamber of Commerce of Metro Orlando National Entrepreneur Center, and the Orlando Day Nursery.

She graduated from the University of Central Florida with a bachelor’s degree in business administration. She also earned a Master of Business Administration from Crummer Graduate School of Business at Rollins College.