Orlando-based Hooah Picks Up a Gold, Two Silvers for Work on OUC Websites and Energy Savings Calculator
ORLANDO – OUC’s new mobile website was awarded a gold ADDY at the American Advertising Federation gala awards ceremony Saturday, February 19. OUC’s conservation-focused Reliably Green website and new online Energy Savings Calculator earned silver ADDYs for Orlando-based interactive communications firm Hooah LLC, which partnered with OUC on all three projects to expand the utility’s online presence and deliver more energy and water saving information to customers.
“We’re seeing more and more of our customers going online to manage their accounts and find ways to lower their utility bills. These online tools make it easier to reach those customers and help them improve the energy and water efficiency in their homes and businesses,” said Roseann Harrington, OUC Vice President of Marketing, Communications and Community Relations. “We’re very pleased that all of these projects were recognized by the ADDY Awards.”
The mobile version of OUC’s consumer website, enables customers to interact with OUC on the go. It delivers a streamlined version of the primary website while using simple, intuitive navigation for users on a handheld device.
OUC.com/reliablygreen.com was developed to inform OUC’s customers about energy conservation and ways to “Make Your Mark” while showcasing the utility’s own green efforts in “How We Make Our Mark.” In essence, it’s a one-stop, 24-hour shop for energy and water conservation and rebate information for OUC customers.
"As OUC’s interactive marketing partner, we are excited to produce high-caliber work to support their brand and their vision for reaching their customers in an engaging way,” said Jorge Suria, President of Hooah. “These awards speak volumes about our talented staff. I couldn't be prouder of our team.”
The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. It is the advertising industry's largest and most representative competition for creative excellence.
OUC—The Reliable One
Established in 1923 by a special act of the Florida Legislature, OUC—The Reliable One is the second largest municipal utility in Florida. OUC provides electric and water services to more than 221,000 customers in Orlando, St. Cloud and parts of unincorporated Orange and Osceola counties.
Hooah LLC provides interactive communications services, including web design and development, IT, marketing and video production. The firm was started in 2003 and currently has offices in Winter Park, FL and Arlington, VA.