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OUC Wins 6 Awards For
Outstanding PR Efforts
Utility recognized for print materials, CD-ROM, Web
site, campaign
Orlando (April 25, 2003) –
OUC—The Reliable One took home six awards from the annual Image Awards
competition conducted by the Orlando Area Chapter of the Florida Public
Relations Association (FPRA).
The utility won four Image Awards — the top
award presented in each category — for its 2002 Annual Report, 2002 Water
Quality Report, a CD-ROM presentation and its "The Reliable One" PR
campaign. The utility also won an Award of Distinction for its Web site and a
Judges Award for its 2002 Water Quality Report.
The awards recognize OUC's ongoing efforts to
communicate effectively with customers, media, business partners and the entire
Central Florida community. "It is always gratifying to be recognized for
the quality of our work, especially from our peers in the public relations
field," says Roseann Harrington, vice president of marketing,
communications and community relations at OUC.
OUC's Winning Entries
- With its 2002 Annual Report, OUC set out to
produce an eye-catching document that clearly illustrated the utility's
commitment to delivering reliable, competitively priced service. The report
more than delivered on its promise, as measured by online survey responses
and input from key customers and business leaders. To download a copy in
Adobe Acrobat PDF format, click here.
- With its messages of drinking-water safety and
conservation, OUC's 2002 Water Quality Report helped improve perception of
OUC water in several key ways. Follow-up research showed higher levels of
overall customer satisfaction plus improved perceptions of water-service
value. To download a copy in Adobe Acrobat PDF format, click here.
- To help OUC's Corporate Services unit
introduce its various services to potential business partners, OUC's
communications staff developed an interactive CD-ROM "business
card" for the unit. The CD delivers useful information in a fun,
non-traditional format.
- To boost positive customer perception of OUC,
the utility planned and implemented a yearlong PR campaign to strengthen its
brand as "The Reliable One" while combating similar messages from
a much larger, neighboring utility. The campaign led to the utility's
best-ever customer opinion results.
- Since 1998, hundreds of customers have used
OUC's Web site (www.ouc.com) monthly to initiate, transfer or stop service.
When the customer service department was ready to expand its online
offerings, it turned to OUC's communications staff for design and launch
support. PR efforts included online surveys, focus groups and
internal/external communications.
OUC—The Reliable One lives up to its
name by providing the best record of electric reliability in the state of
Florida and delivering high-quality, great-tasting drinking water to its
customers. Established in 1923 and owned by the citizens of Orlando, OUC serves
more than 190,000 customers in Orlando, St. Cloud and parts of unincorporated
Orange and Osceola counties.
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